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Social Media Manager

Social Media Manager

We Animals (WAM) brings visibility to the lives of hidden animals through compelling photography and film. As the world’s leading animal photojournalism agency, it is our mission to document the stories of animals in the human environment — those used for food, fashion, entertainment, and experimentation — and to connect those stories to the individuals and organizations who can amplify their reach.

Our growing network of award-winning photographers and videographers extends throughout the world, capturing images from a broad and diverse spectrum of animal industries. Together we have created the world’s leading library of animal images and video. This globally accessible resource is made available for free to anyone looking to inspire change, and is accessed daily by media, educators, policy-makers, and individuals.

Our team is looking for a talented Social Media Manager to advance the conversation on animal photojournalism through our social media presence. With a viewership in the tens of thousands, our social media channels are our main connection with our audiences and are the primary outlet through which we tell our stories. As an ideal candidate for this role, you passionately believe that our visuals need to be seen and are wholeheartedly committed to telling the story behind the visuals with a journalistic lens. You are proactive, thoughtful, and aren’t afraid to bring new ideas to the table.


Overall Social Media Strategy

  • Design and implement a social media strategy to support our strategic directions across our multiple accounts for our various audiences, including awareness raising, promotion, and fundraising 
  • Set goals for our social media content in collaboration with our Marketing and Media Outreach manager 
  • Keep up-to-date with current trends and technology in social media and incorporate into our social media strategy
  • Work from and continue to establish WAM’s social media guidelines and all associated accounts (Instagram, Facebook, LinkedIn, YouTube, Twitter)

Content creation and engagement

  • Write copy for our social accounts using a journalistic, friendly, and informative approach 
  • Use WAM’s visual resources to create engaging multimedia content for our social accounts in order to lead the conversation on animal photojournalism, including inviting others to use our stock, highlighting our field work, and fostering support from our followers 
  • Engage with followers by replying to comments and direct messages across all platforms in a timely manner
  • Monitor social media analytics and produce regular reports, noting top performing posts, reach and engagement rates, audience overview, and adjusting strategy accordingly


  • Collaborate with the Brand Manager to ensure consistent brand look-and-feel across platforms
  • Actively and regularly coordinate with the Director of Marketing and Media Outreach and the Digital Advertising Specialist to develop and monitor social media advertising campaigns
  • Collaborate with the Content Manager to keep on top of upcoming work and promotion needs and opportunities
  • Occasionally liaise with volunteers on social media as they are brought onto the team
  • Coordinate with the Unbound Project team for co-promotion opportunities
  • Attend weekly and monthly team meetings as required


  • 3 years of experience in a social media management role or equivalent
  • Experience developing social media strategies for multiple platforms and audiences
  • Exceptional copywriting skills
  • Ability to adopt a journalistic and friendly writing style to represent WAM as a leading photojournalism agency
  • Proven ability to build social media communities and develop compelling narratives 
  • Experience working collaboratively across departments 
  • Demonstrated ability to use data insights to adapt messaging 
  • Diligent attention to detail 
  • Experience creating graphics and working with video using Adobe or similar tools
  • Understanding of the global animal advocacy movement
  • Ability to regularly view and work with graphic images and video depicting cruel conditions and practices 

Desired but not required skills

  • Experience working in the field of photography is a strong asset
  • Experience in journalism is a strong asset
  • Degree or diploma in marketing, new media, communications, business, journalism, or related field is an asset  
  • Experience using Asana, G Suite, and Slack


Type: Part-time employment (~25 hours per week)
Reports to: Director of Marketing and Media Outreach 
Location: Remote, Canada. Exceptional international candidates will be considered. 
Salary: $58,000 CAD, prorated to part-time schedule

More about us

We are a federally incorporated non-profit based in Toronto, Canada. We are a small, fully remote team distributed across various time zones. We are in start-up phase as a growing organization, which means we are actively learning together as we evolve as a non-profit photojournalism agency. To that end, we value initiative, collaboration, creative strategic thinking, and importantly, lightheartedness and compassion. Visit our website

How to apply

Please send a resume and cover letter in a single PDF document to, explaining how you meet the requirements for this role. Include “Social Media Manager” in the subject line, and address your email to our Managing Director, Kale Ridsdale.  Please include 3 portfolio examples with your application. Applications without portfolio examples will not be considered.

Note: if you meet most, but not all requirements and still think you would be a great fit for the role, we encourage you to apply! 

Applications will be reviewed on a rolling basis so we encourage you to apply soon.