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Fundraise for We Animals

Raising funds for We Animals is a fun and easy way to advocate for animals and engage your family and friends in animal protection.

You can set up a fundraiser for any occasion:

  • Birthdays, weddings and graduations
  • Celebrating a loved one or honouring their memory
  • Personal fitness achievements
  • Accomplishments like quitting smoking or going vegan

Or simply to raise awareness and deepen your impact for animals!

Every donation makes a difference, and we are grateful for the generosity of our community that helps fund our ability to document the lives of animals in the human environment – those used for food, fashion, entertainment, work, religion, and experimentation.

How to Get Started

To get started, take a look at the helpful step-by-step instructions below. Each section outlines the process and provides tips and advice for launching and promoting your fundraiser to your online community.


Setting up a fundraiser can be a creative way to honor a life milestone such as a birthday, anniversary, graduation or wedding.

That said, fundraisers need not be exclusively tied to major events, and in fact can sometimes be most effective when attached to an individual challenge or goal. Many people often set up fundraisers in support of personal fitness achievements like marathons or fun runs, or other health-related accomplishments like quitting smoking. An in memoriam fundraiser is also a beautiful way to honor the memory of a loved one. 

While these are all creative ideas to engage your friends and community, you can also establish a fundraiser without any specific reason at all other than to raise awareness for a cause you care about. 

Again, every donation counts and helps us to do this work together. 


This is completely up to you. You may choose to start with a smaller goal or launch with a large ask – there is no right or wrong approach! No matter how much you raise, remember that any sum makes a difference. 

A few questions to consider when setting your target may include:

  • How many people do you know who might be willing to contribute to your fundraiser? 
  • Are you an active social media user? 
  • How much are your friends, family and colleagues likely to be able to donate? Remember, every donation counts, but this is important to consider when setting your target.
  • Is your fundraiser attached to a significant life milestone or honorary ask?

Keep in mind that the more realistic your goal, the more excitement your fundraiser will generate. Donors want to feel like their contribution is making an impact and helping you reach your goal, so the closer your campaign is to its target, the more likely they will be to participate. 


To set up your own fundraiser, click here and follow the steps below:


Enter your information to create a Kindful account and click ‘Submit


Enter the dollar amount (CAD) for your fundraising goal, then enter what you would like to name your campaign

Briefly share why you’re establishing your fundraiser

Include the details of the actions you intend to take as part of your fundraiser

Enter the date you wish to conclude  your fundraiser, then click ‘CREATE AND CONTINUE’

Select a color theme for your fundraising page

Upload a photo that you would like to set as the profile picture for your fundraiser

Upload a feature photo or video





Here you can do multiple things such as: Determine if you wish to fundraise as an individual or if you’d like it to be a team effort.To do this, click ‘Edit Team Info’

Then, use the ‘Team Type’ drop down menu to select ‘Allow Others to Join My Team’ or ‘Individual,’ and click ‘Save’

If you would like to create a team of fundraisers, you can invite others to join you. Click on ‘Invite Fundraiser Member’

Enter the details of the person you wish to invite to join your fundraiser, edit the greeting if you choose to, and click ‘Save’

If you receive offline donations (such as cash or checks) during your fundraiser, you can enter those through the ‘Enter Pledge’ option. Click on ‘Enter Pledge’.

Enter the details of the person who made a donation, select the transaction type from the drop-down menu, and add the donation amount. If the donor wishes to have their name displayed on your page, click the box for ‘Show Name on Public Page.’ Click ‘Create.’

Once you start receiving donations, a graph will show the percentage of funds raised against your target in addition to a list of your supporters and the amount they have donated.

You can also view your public page by clicking “Public Page”.

Congratulations, you are now ready to share your fundraiser with your family and friends!


Now that you’ve established your fundraiser, you’re able to share it with friends, family and colleagues! Before sharing your fundraiser, get the ball rolling by making the first donation. People are more likely to support your fundraiser if you’ve donated yourself.

Below are the best ways to share your fundraiser:

Share your unique fundraiser URL by email. This can be found at the top of your public page.

When writing your email, you may want to include some of the following information to help potential supporters understand where their donations is going and what it will help accomplish:  

  • Explain your connection with We Animals and why you support our organization.
  • Share or link to examples of our work that you find particularly powerful.
  • Be clear about what you are asking for – donations! Email your closest contacts first – those who are most likely to donate. This helps when you reach out to your other contacts as they will see you already have support.

Email your closest contacts first – those who are most likely to donate. This helps when you reach out to your other contacts as they will see you already have support.


Share your fundraiser directly to your Twitter and Facebook page (and ask your friends to share it too).

Twitter and Facebook share buttons can be found on your public page.

  • Tag donor publicly to thank them for their support.
  • Post your fundraiser more than once. Not all contacts will see your initial post.
  • Share some of We Animals’ posts to help your potential supporters understand the work being done by our organization.


We greatly appreciate the initiative it takes to raise funds for a cause you believe in, and we are grateful for the support from advocates like yourself. Our organization is fueled by donations from our community.

To continue in the spirit of generosity, we want to acknowledge those efforts in the following ways:

  • All fundraisers will receive a thank you card
  • Fundraisers who raise between $500 and $2000 will receive a copy of one of Jo-Anne McArthur’s books, either We Animals or Captive
  • Fundraisers who raise between $2001 and $5000 will be able to choose between receiving all three of Jo-Anne McArthur’s books (We Animals, Captive and HIDDEN: Animals in the Anthropocene) or a 16 x 20 giclee print of an image of their choosing.
  • Fundraisers who raise over $5001 will receive all three of Jo-Anne McArthur’s books (We Animals, Captive and HIDDEN: Animals in the Anthropocene) and a 16×20 giclee print of an image of their choosing

Have questions about your fundraiser?

Please visit our Frequently Asked Questions or reach out to us at